Put it this way, there are some couple who just want a documentation of the memories. It need not be digitally enhanced, it need not be technically perfect, it probably just have to be correctly exposed and capturing good moments. For this, the digital enhancement is probably minimal, or even not necessary at all. For such a purpose, these customers will not see a need to pay for more. Consumer thinking, are probably no further from our thinking when we buy our lenses. Some people will buy a 24-70 mark ii, but some are simply satisfied with 28-75.
Extending it beyond photography, there are customers who hire tutors who are A level holders or undergrads, some even hire an English undergrad to teach Physics. Of course, the rates will be far from that of a school teacher. However what they can offer are very different. Customers who need specialised expertise in the subject area with knowledge of examination requirements and grading, may choose to go for the school teacher who could cost 4 times more than an undergrad.
I've read a lot of dissing of so-called "cheap photographers". With no disrespect to the professionals here, and with that I really mean those who submit excellent works digitally enhanced to customers, each has their own market segment. I will be livid, if I were a professional like catchlight, if someone with low experience and skill and does no enhancement, charges as much as the professionals around here. However, as we know, this is a business and everyone has their way of running a business. Some retailers choose to lower their profits to increase their sales but providing lesser services. At the end of the day, marketing strategies also evolve over time and requirements. I am very sure there are customers who are willing to spend on good photography services. I, for one, would gladly spend on a good photog for AD if the balance books balances out. I am sure there are many of such as well, but equivalently so, the market demand for a $1000/mth tutor is not as much as one who charges $240/mth undergrad. Of course, there are also school teachers who charge $400/mth. But there are customers who still will hire the $1000/mth, just make sure you deliver what you promise, and what is promised may not be verbal, could be the reputation that comes along.
Me? I won't hire a $1000/mth tutor but I'd hire a $3000 photog for AD. Because I can do a better job teaching, but definitely not a better job shooting the AD of my wedding :bsmilie: