There can be no greater compliment for what you have just said.
To me, I think Olympus is a courageous company. They are not afraid to make the RIGHT decision when crunch time comes. And to me, CRUNCH time for Olympus was when the abandoned OM and went on to the 4/3 sensor - to build a digital SLR from the ground up. Instead of doing what all the other companies did, which was to shoehorn a digital sensor into their pre-exising film DSLR bodies. The cost to Olympus was truely great. But, that is the leadership and the courage that I admire. Short term loss for long term gain.
And yes, I really feel that they innovate for photography. Not for marketing gimmicks. All the innovations which they have introduced so far, are really of practical relevance, and helps bring photography down to the masses. ie. makes photography easier and less hassle free.
Take for example, when Olympus said 10-12 MP is enough ..... that statement stirred up a storm among those megapixel chasers. But I have come to realize, to me, 10-12 MP is more than enough. Why do we want to shoot at 15 or 20 MP? HDD space is indeed quite cheap now, but the issue really is handling, not of storage. A large image file takes longer to open, slows ur slideshow down, slows down PS, slows down picasa, and is slower to edit. I dun need that. In fact, I have learnt, 5MP is really sufficient. 10MP, is more than sufficient for me with a lot of redundancy.
The other point is that to most people, they all think that Canon and Nikons are the leaders. But really, does selling the most cameras, or spending the most money on marketing, make u a REAL leader?? For eg. Toyota is the #1 selling car brand in Singapore. Are they really the leader? Canon and Nikon has got like a million lenses to choose from. Does that make them a leader in photography?
I learnt this from microcosm recently, but Olympus Camera is truely a photographic company....by photographers, FOR photographers. This is also the company, where the more well known camera companies pay (microcosm edit : $$$ quite alot of) a year in licensing fees, to use the patents which Olympus has produced. People who use Canon and Nikon RAVE about TTL flash. They din know, and until recently, I also din know that TTL is technology that Olympus invented decades ago! Is this clear enough who the leader is?? So you are right, Olympus does not care about what Canon and Nikon does. In fact, Canon and Nikon has been following Olympus, and in recent years, u can see how many times Canikon have been made to swallow their words and implement innovations which they have initially boohooed. (Dust removal system, live view, etc.)
But dun get the idea that Olympus is fighting against Canon or Nikon for market share. I think, Olympus actually wants Canon and Nikon to do well. Because, in reality, in every Canon or Nikon sold, Olympus is making money at the same time through licensing fees. Maybe that is why, Olympus is focused so much on R&D and so weak in marketing. Perhaps it feels that its money is best spent in R&D, and let Canon and Nikon, which are really GOOD in marketing, do the selling. LOL!!