Very old SQ ad

[cairocks]

Look what have I found...A very old SQ ad of the 70s.
Wow, all the old scene of Singapore, like the streets full of stalls, bump boats filled Singapore river, the old Paya Lebar Airport..Bring back lots of memories. :cry:

http://uk.youtube.com/watch?v=trWKd76ctUM

 

[seankyh]

I love her hairdo. Its so trendy even in today's context.

 

[hongsien]

Was the Old Airport bldg being used as an airport before or after Paya Lebar? I landed at Paya Lebar in 1972......

HS

 

[Virgo]

Always love retro. A very nicely done advert that brought out the lifestyle of Singapore back then.

Thanks for sharing! :thumbsup:

 

[raincool2005]

just wandering why must the focus be on the gal ?

i mean airlines can focus on food, good seats, in flight entertainment etc...

 

[Cheesecake]

just wandering why must the focus be on the gal ?

i mean airlines can focus on food, good seats, in flight entertainment etc...

becos........... the Singapore Girl is iconic! goodness gracious me!:thumbsup:

 

[RSU]

just wandering why must the focus be on the gal ?

i mean airlines can focus on food, good seats, in flight entertainment etc...

Hallo, this one from the 70s lah. In-flight entertainment meant the Singapore Girl gave you a magazine to read.

 

[Ramius75]

Was the Old Airport bldg being used as an airport before or after Paya Lebar? I landed at Paya Lebar in 1972......

HS

its paya lebar i think, singapore looks beautiful then also...

 

[vector1]

An older and slower time.

I long for such a life, yet I would never give up all the modern stuff we have now *cough* my camera *cough*

I wonder is this a commonly held sentiment, or is everyone happy with the fast-paced stressful lives we lead

 

[Canew]

Hallo, this one from the 70s lah. In-flight entertainment meant the Singapore Girl gave you a magazine to read.

:bsmilie: :bsmilie: :bsmilie:

 

[catchlights]

just wandering why must the focus be on the gal ?

i mean airlines can focus on food, good seats, in flight entertainment etc...

back than, airlines companies are mostly the same, so to make an airline company stands out from the rest is the cabin service, do you prefer an auntie or a young pretty SIA girl serve you coffee??

 

[Cheesecake]

back than, airlines companies are mostly the same, so to make an airline company stands out from the rest is the cabin service, do you prefer an auntie or a young pretty SIA girl serve you coffee??

good point.

in short, SEX SELLS!! kudos to the foresight. ahem. :bsmilie:

 

[Dream Merchant]

USP - Unique Selling Proposition.

If your product is the same as everyone elses, you have to find something about it, or something that it does. Or the way it is used...or the ways in which it can be used - that's different, to separate it from the others, and make it unique.

One of the most brilliant I remember was the Polo mint.

The manufacturing process left a lobang in the sweet, but instead of letting that be a weakness, the ad agency took that 'fault', and turned it into one of the most famous ad sells in history:

POLO - the Mint with the HOLE.

Up till today, foreigners who have flown SIA still remembers the 'Singapore Girl', and apparently many still talk about the 'beauty' of the SG.