Certain brands are good for certain types of filters actually. IMHO, For ND so far haida is one of the best, better than b+w and Lee. Especially their 10 stop filter is unmatched in my opinion. For uv and protection filters, i go for kenko zeta for good value. For CPL, i find b+w too warm for my taste. I use both a haida and a kenko pro1d
+1, well summarized.
I have about the same usage/buying logic for the filters.
Haida for the ND (6 and 10 stop)
Anything decent enough for the UV (the Kenko and the Haida mainly)
CPL, still have an old one from from HOYA that has served me well.
Used a cheap Tianya polarizing filter before and it was a flare monster.