Thinking back, beyond the U.S. Open advertising during the U.S. Open, it's been a very long time since Olympus advertised on television in the U.S.A. In fact, Cheryl Tiegs, the supermodel was hawking the OM-10 at the time.
Just today, I saw an advertisement for the PEN series where a woman was carrying the E-PL1 while talking about what it was. At the end, the surprise as she said, was that the whole advertisement was made from recordings using PEN cameras.
I thought it was a rather dramatic moment. Other manufacturers talk about a feature or two but they don't show you what that actually means. This was quite clever.
Just today, I saw an advertisement for the PEN series where a woman was carrying the E-PL1 while talking about what it was. At the end, the surprise as she said, was that the whole advertisement was made from recordings using PEN cameras.
I thought it was a rather dramatic moment. Other manufacturers talk about a feature or two but they don't show you what that actually means. This was quite clever.