PetaPixel Toys ‘R’ Us Drops First AI-Generated Brand Video Using OpenAI’s Sora


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A young boy with glasses and freckles stares in awe at a magical, glittering scene in front of him. He is wearing a red checkered shirt and has his hands resting on a wooden surface. The background is filled with sparkling lights and a blue, starry atmosphere.

Toys "R" Us has dropped the first ever AI-generated brand video using OpenAI's Sora to tell the origin story of the company's mascot Geoffrey the Giraffe.

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