Its USD and its NTSC so expect it to be pushing SGD4k but still better value compared to XF100. The savings is significant if you're buying two or three for multicam live switching. It is in that space that the camera looks attractive. It is probably among the cheapest HD-SDI options out there. The 20X zoom in that form factor is also quite rare. But if HD-SDI output is not a pre-requisite, there are better cameras for less $$$.