PetaPixel Sigma Is Hosting a New York Pop-Up To Showcase the BF Camera


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Street view of a Sigma store on a city corner, featuring a black and white modern exterior. People walk by and stand near the entrance. Large windows display camera equipment inside. Street signs read Spring and One Way. Sunlight illuminates the scene.

Sigma will host a pop-up space in New York City through March to allow photographers to see the brand's updated visual identity as well as get hands-on time with the new 300-600mm f/4 lens and the "radically simple" BF camera.

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