FStoppers Should You Devote Your Time and Money Into Creating a Spec Ad?


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The issue of whether or not photographers should work for free is a polarizing one. Some of us feel we should not haul thousands of dollars worth of lighting and camera gear to a location and spend a full day shooting just to gain a reward that comes in the form of intangible exposure. Others feel doing regular collaborations with like-minded peers to produce new work is valuable in nurturing a photographer’s creative process.


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