right now, all it takes is sony coming with a 7D replacment, plus a price as competitive as alpha100, *poof*. can imagine many canon and nikon pp running to buy sony. if oly also place an IS in their E1 replacement, dun see any particular advantage of choosing C,N rather than S,O. who knows, 10 years down to road, SOny and Oly might be the top 2 companies.:bsmilie: