Nikon now has a super-micro 4/3 system


Thom Hogan just wrote this on his blog <www.bythom.com>
(entire text below is quoted)

""Everyone's looking for redemption in a new camera. The old ones work pretty well." --Thom Hogan, 2011.

Yes, I mean you. Quick, how many different cameras have you bought in the past two years? Is your photography any better?"

He is a all time Nikon supporter. Give him anything nikon and he will praise all of them while critising your skills.
 

He's not trying to praise the Nikon 1 with this quote though. He's saying that 99% of the time, what's holding us back is not the camera- it's our skills.

I whole-heartedly agree with that.

I also don't mind that he's a Nikon supporter. To be fair, everyone supports something. Just because he does doesn't mean I should discount his quotes about photography in general, nor about what to look for in good equipment. I like this guy because he talks not just about technology in a way that is like 'omg this is new this is good you must get it now', which is what some other bloggers do, but rather he thinks rationally about the business behind things, and he admits- pretty much anything can be done by any company, if it comes down to technology. But they make choices based on business, and so it's important to understand the business.
 

He is a all time Nikon supporter. Give him anything nikon and he will praise all of them while critising your skills.
He hasn't exactly sang any praises of the new system. Just saying only that the system is targeted at a very specific crowd.
 

After checking out some sample photos at imaging-resource of J1, it really shows and proven something.

Sensor size is really one of the major factor deciding the image quality.

Of course, if treated as a PNS and those who doesn't pixel peep, then it's fine but for something that cost SGD1k, I would rather remain at m4/3.

At pixel level, the files of J1 are significantly soft and noisy even at ISO400, which is quite disappointing. Given how good heritage Nikon has on it's lens quality, even the best glass in the world can't salvage the damage done by the low performing sensor.

This new system seriously needs only to be operated with fast lenses, at least minimum F1.4 so as to always not shoot anything above ISO400. :sweat:
 

Last edited:
Thom sums it up nicely :

"if you're a guy (and most of you are), you weren't really the target (especially for the J1). Complaining about the product just confirms that Nikon didn't accidentally hit innocent bystanders while aiming at their target."
 

Thom sums it up nicely :

"if you're a guy (and most of you are), you weren't really the target (especially for the J1). Complaining about the product just confirms that Nikon didn't accidentally hit innocent bystanders while aiming at their target."

With this quote I'm not so sure. By 'guy' does Thom really just mean 'point and shoot crowd whose cameras don't fit in their pockets but brings his/her camera around in a small purse/ bag'? Cos with that group, an S100 still probably looks way more appealing. Especially at that price point, and at that size.
 

The Nikon 1, particularly the J1, is partly targeted at women. From Asiaone:

Mr Jeffrey Low, general manager for imaging products at Nikon Singapore, told my paper that the J1 has women in mind.

Noting that Nikon will release the camera in more colours later, Mr Low said that women here are becoming more interested in photography.

For instance, he said that five to six years ago, 5 per cent of the participants in Nikon's free digital- photography classes were women. But this has jumped to 20 per cent now.
 

I guess from another perspective, a product when launched , is bound to draw comparisions from its competitors. I guess , we all like to make references and identify differences.

When a product is launched and the masses didnt like it, there will be collective criticisms of the products. To turn around and say that those people making such comments arent the targeted audience is not a very strong argument on its own.

So if we were to throw the question to Nikon marketing and ask, who are your target audience ? I dont think the answer will be "niche market".

I guess what people is saying is , as a new entrant into the mirrorless segment, that is roughly 3 year old, the product has minimal differentiating factors to woo the potential buyers in this segment.

Who are the buyers in the segment ? Unfortunately, I think most of them will not be the pros. Alot of will be consumer will are looking for a affordable , high IQ , stylish camera, that is easy to use and yields better results than pns.
 

The Nikon 1, particularly the J1, is partly targeted at women. From Asiaone:

The other cameras offerings like GF3 , EPl3, NEX 3c has their fair share of female admirers. They too, definitely have considered the stylish aspect in their cameras. From the physical design of the J1, it isnt very different or much appealing from a EPL3 , for eg.

I guess, many of us struggle to understand the proposition of the J1 and V1, particularly over the price-value ratio. Which i think are fair comments.
 

I'm interested to see how Nikon do with this system. Is it good enough or is it like their flirtation with APS film?

I like the shape of the J1. It's so incredibly smooth. The V1 looks as though someone didn't have enough money or time to design it correctly. "Hey, can we just connect an EVF to the J1 and say we're finished?" :D

Maybe obviously, the smaller the equipment, the easier people can carry them in their daily lives. How many people using a point-and-shoot go beyond 4x6 prints? These are enough for them.
 

The only 2 features that attracts me are electronic shutter and in sensor phase detect af.
 

This speaks for itself

who would want to buy the Nikon mirrorless when the sensor is smaller, the lenses are bigger and slower than M4/3?


Nikon_V1_V2_Size_S by winstonpkl, on Flickr
 

It does look prototypish .. which is surprising to me
 

I just read something disturbing on Thom Hogan's blog. He mentioned that Nikon might not let this work with lenses that don't autofocus. Wow, that would really basically be saying you're only going for Nikon users, and an incredibly short-sighted move.
 

I just read something disturbing on Thom Hogan's blog. He mentioned that Nikon might not let this work with lenses that don't autofocus. Wow, that would really basically be saying you're only going for Nikon users, and an incredibly short-sighted move.

Not surprising for Nikon.
They did not want to share the pie in the 1s place and came out with a 'special' 2.7 crop instead of just following with m4/3

But I won't be surprised if its fixable in firmware (deep in menu) or via an adapter that mimics a OEM lens
 

Back
Top