[ News ] : Olympus 4/3 lens development in 2011


I've been thinking abt this for a while. As an owner of m43 cam, one main draw is a large sensor in a small body. But now that APS-C sensors with 50% larger area in mirrorless small form factor is out, I wonder what is the main draw of a m43 cam. Regardless of the current quality of those cams, won't u say that their foreseeable future is much brighter than our m43? But I'm not really pro so i may be missing something. Anyone care to fill me in?

Larger sensors usually mean larger lenses, more weight. With m43, lenses can be smaller yet retain the quality. What the m43 system lacks is fast lenses for pros and the serious amateur. Imagine a 600mmf4 (equiv to 1200mm in FF) the size of a Nikon/Canon 70-200 f2.8 and weighing <3kg. Can now stalk birds without bulky bags.
 

Will be interesting to see whether the software corrected mZD lenses can match up to the optically optimised ZD stuff.
 

Will be interesting to see whether the software corrected mZD lenses can match up to the optically optimised ZD stuff.

If the SG M.ZD lenses can resolve optically like the SHG, ,I will have to end up eating the 7-14mm lens for supper.
 

Will be interesting to see whether the software corrected mZD lenses can match up to the optically optimised ZD stuff.

hmm very doubtful bro firmware corrected SG lens could come really close to HG lenses... then Oly all along been fooling us to to buy HG or SHG lenses after all hehehe in fact in reality they'll just optimized the firmware and viola our SG now as good as HG and HG will be as good as SGH :bsmilie:

If the SG M.ZD lenses can resolve optically like the SHG, ,I will have to end up eating the 7-14mm lens for supper.

Careful bro might end up having indigestion 7-14 is very heavy meal :bsmilie:
 

i somehow expected this to happen: Olympus clarifies earlier report... there still MIGHT be some new 4/3 lenses in the future, but not for now

Olympus underlines their commitment to maintaining the Four Thirds System

PRESS RELEASE:
&#8220;After the traffic generated by the interview published yesterday by QUESABESDE.COM, we have been contacted by Olympus to clarify some ideas explained in the interview. The translation to different languages seems to have distorted the original meaning &#8211; according to the company.

This morning Miquel Angel Garcia stated during a conversation on the Olympus photokina booth: &#8220;Of course we will not stop the production of Four Thirds lenses of our current catalogue&#8221;

The original statement included the words &#8220;right now&#8221; &#8211; and Olympus wants to emphasize this temporal term. In other words, although there are no Four Thirds lenses currently under development, it does not mean that there will be no future lenses based on this technology.

&#8220;We are currently concentrating on developing Micro Four Thirds lenses, but the Four Thirds System Technology is alive and we will use it whenever necessary&#8221;, they insist.

In line with this, the company underlines its commitment to the E-System users. As an example, the spokesperson reminded us that even today Olympus just launched a firmware update for some of its professional lenses which promises a much better performance with E-5.&#8221;
 

Lost in translation.

Classic.

And there goes the SHG firesale... BOOOOOOO!
 

you luffing at my misfortune.

sicko. :hammer:

What misfortune? Just wait lo! I also waiting what :angel: plus I was laughing at the "booo" part :bsmilie:
 

i somehow expected this to happen: Olympus clarifies earlier report... there still MIGHT be some new 4/3 lenses in the future, but not for now

Had a long chat with Olympus yesterday regarding this marketing booboo. The people in Olympus are furious over the poorly worded statement and translation by Mr Miguel, esp on the 4/3s lens development and a future m4/3s pro body.

Basically, the direction for 2011 is:
1) oly is putting most of it's resources into m4/3s for 2011
2) there are no plans for a pro m4/3s body yet
3) 4/3s will remain as the pro system from oly and there are lenses and bodies scheduled for development. Just that no lenses will likely be announced in 2011.
 

Had a long chat with Olympus yesterday regarding this marketing booboo. The people in Olympus are furious over the poorly worded statement and translation by Mr Miguel, esp on the 4/3s lens development and a future m4/3s pro body.

Basically, the direction for 2011 is:
1) oly is putting most of it's resources into m4/3s for 2011
2) there are no plans for a pro m4/3s body yet
3) 4/3s will remain as the pro system from oly and there are lenses and bodies scheduled for development. Just that no lenses will likely be announced in 2011.

CHEY! :bsmilie: If I were Olympus, I'd also be mighty pissed with scaring my customers like that :bsmilie:
 

Had a long chat with Olympus yesterday regarding this marketing booboo. The people in Olympus are furious over the poorly worded statement and translation by Mr Miguel, esp on the 4/3s lens development and a future m4/3s pro body.

Basically, the direction for 2011 is:
1) oly is putting most of it's resources into m4/3s for 2011
2) there are no plans for a pro m4/3s body yet
3) 4/3s will remain as the pro system from oly and there are lenses and bodies scheduled for development. Just that no lenses will likely be announced in 2011.
Now how about they release a statement correcting that?
 

The miscommunication only happened in 43rumors. They only google-translated a Spanish magazine and some contex was lost. That site, though fun to read, is causing a lot of troubles to Oly
 

wow! most reply is between Mods!

Look like I better stick to what I have now..

What happen to their 100mm Prime macro which they planned on the lens road years back? They just give that up?

Microcosm bro, Please ignore below section,

I think since Olympus Stop developing, 3rd party like Sigma, Tamron or Tokina should really consider bringing in their existing lenses for 4/3.

Eg. Tamron 17-50mm F2.8, Tamron 90mm F2.8 Macro and etc,
 

Had a long chat with Olympus yesterday regarding this marketing booboo. The people in Olympus are furious over the poorly worded statement and translation by Mr Miguel, esp on the 4/3s lens development and a future m4/3s pro body.

Basically, the direction for 2011 is:
1) oly is putting most of it's resources into m4/3s for 2011
2) there are no plans for a pro m4/3s body yet
3) 4/3s will remain as the pro system from oly and there are lenses and bodies scheduled for development. Just that no lenses will likely be announced in 2011.

What this statement means???

"Four Thirds System Technology is alive and we will use it whenever necessary"

I interpret this as KIV???
 

Last edited:
Had a long chat with Olympus yesterday regarding this marketing booboo. The people in Olympus are furious over the poorly worded statement and translation by Mr Miguel, esp on the 4/3s lens development and a future m4/3s pro body.

Basically, the direction for 2011 is:
1) oly is putting most of it's resources into m4/3s for 2011
2) there are no plans for a pro m4/3s body yet
3) 4/3s will remain as the pro system from oly and there are lenses and bodies scheduled for development. Just that no lenses will likely be announced in 2011.

Mr Miguel didnt sleep well the night before he make his statement.
 

Back
Top