not just olyspeak.....
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oly are not using film technology to produce film lenses to use it on digital sensor. to produce similar film quality or even better IQ on smaller sensor, full-frame transfer is definitely required.
I totally don't get the point of the thing you referenced. Perhaps you meant something like this:
http://www.olympus.co.uk/consumer/E-1_dslr_6839.htm#6841 ?
Full Frame as used in that presentation does not have it's standard meaning (not that it's standard meaning is particularly old - given that it was created only when DSLRS with 35mm equivalent sized sensors first entered the scene).
However, that Full Frame in that page is simply marketing. I would say otherwise if noise tests demonstrated that these so-called 'Full Frame Technology' sensors had superior noise handling, but this does not seem to be true...
http://www.dpreview.com/reviews/olympuse1/page15.asp
http://www.dpreview.com/reviews/olympuse330/page17.asp
Not to say that oly is horrible, but it certainly doesn't have better noise control...
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I put to you that oly are most certainly using their old lens technology to make lenses, and hence they are using film technology to produce lenses. The lenses are not film lenses, but they are nevertheless producing lenses for their digital sensors using their film technology. The marketing (linked above) about not having sufficient lens resolution for the sensor photodiodes may be technically correct, and logically accurate - but the proof is in the pudding and there again I don't see proof.
http://www.dpreview.com/reviews/olympuse330/page26.asp
http://www.dpreview.com/reviews/olympuse1/page21.asp
Again, not to say that oly is awfull, but it doesn't have the highest measurable resolutions..
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Also, I don't see why you're against film technology at all - think about it this way: Those old film lenses were optimised to make clear, sharp, images over the whole 35mm film. The difficulty, generally, was not the center of the image, but the border/edges. Now - with smaller sensors on most dslrs, the sensor does not actually capture the light of most of the border/edges, but still contains most of the center. Even if lens technology has greatly improved over the last 10 years (which, unfortunately, hasn't really happened - APO is much easier, but I don't think the improvements can be considered to be "great" compared to any previous 10 year period in camera-making) I doubt the lens edge sharpness improvements have been that drastic. In fact, if you consider the filter sizes of 4/3 lenses - they are taking advantage of using bigger lenses still, even though the 4/3 sensor is smaller than APS-C.
Erm, Field of View is not Magnification factor; 4/3 lenses are sold at their specified focal lengths, which is not dependent on 35mm format, i.e. a 4/3 50mm lens has a focal length of 50mm.
And yes, when we talk about lenses specifically made for a certain digital format, i.e. lenses made specifically for APS-C and can only work on APS-C, there is no crop factor.
Eh - Perhaps I mgiht be wrong, but I was going on this:
http://www.dpreview.com/news/0609/06093008panasoniclenses.asp
This is the last 4/3 system lens introduction I read, and it clearly shows that the focal lengths are marked according to 35mm equivalents.
If, however, you consider APS-C lenses to have no crop factor, then you're being perfectly consistent...
At the end of the day, there's no such thing as a better system, it all about what the individual prefers.
I totally agree (I don't even shoot with either
) [Edit: with the caveat that this statement is probably not applicable to professionals].