I fell off the chair when I saw the rates. In business, good products and services come at a premium. We all know it and we accept it. Clients are willing to pay good money when they know they are getting high value works from you. Price serve as a proxy for the quality of your work to your new customers. So if you charge too low, you might lose credibility. If you charge high, you might in fact get more customers because you price looks believable for the quality customers expect. For clients who want the best result, many of them are willing to pay more. It's the result that counts, especially for the one-in-a-lifetime events. In fact, they would even eliminate those quotations that charge lower than what they think should be the right price!
