Agree with cosycactus. Did my market research about a year back and did not find a Singaporean Wedding Photography book very lucrative and hence dropped the idea. Maybe you will have better luck.
First, the economics.
Market is small la.
Printing books on a small scale with lots of photos is not cheap. And if price is high, there is no point as no one will buy. Your market is basically singapore and perhaps malaysia with a market of perhaps 500 will be freelancer wedding photographers.
Say u can sell at $50 per book. That is $25000 IF everyone buy. For $25000, u have to
1) pay pple for their photos
2) pay pple for their tips and contribution
3) pay pple to design and arrange the book content
4) print the book( most exp part..trust me)
5) distribute the book
6) and make a profit. ( will a profit of $5K even be worth the effort and time? It's not easy to produce good material)
Kinda hard outright isn't it?
( think how u can actually teach pple photography NOT from a book instead....catch me?)
Besides that, i really dun see how u can really teach wedding photography from a book. I've read my fair share of overseas wedding books, and after the first few, i only end up lookin at the pictures for the rest. And somehow all the pics look the same after that.
The second best way to learn is thru looking at other pictures and learning how they take.The best way is to actually take the photo after remembering how other take.
For photos, we have a lot in clubsnap.
Pricing and business strategy? If you are good and value for the $ you charge, pple will come to you naturally. That's the law of business, ANYWHERE, anytime. IF you are no good, u can advertise in tens of magazine and no one will come once word of your lousy skills get around.
Photoshop? Aiyoh, u can pick up many of the photohops book around from our national lib. There are also good resources from the internet.
There are many way to make $$. Publishing a book on wedding photography in SINGAPORE is not the way
I'm blunt here. But i'm also considering the harsh fact.