I bought my 7D from them one year plus ago, at that time they are the cheapest for that model (I asked quote from Cathay Photo, SLRR, TKfoto and MScolor)... and recently (not that recent actually) I bought my OM-D + Pany 25mm f1.4 from them too (because they are the only shop at that time who are willing to sell OM-D body only).
Anyway, they provide excellent service and I kind of like walking into the shop and just chat with the people there, so far no one show me any attitude even when I didn't buy any stuff. However they seemed pretty unwilling to sell my lady friend the 60D + Tamron 17-50mm and they kind of quote me a dodgy price of 9xx for the 17-50 VC... while trying to sell my lady friend the Canon 17-55mm which was way beyond her budget, later my lady friend bought her 60D and tamron 17-50mm VC at an incredible price from Cathay Photo.
Oh... well... I would say that John3:16 is a friendly shop but no need to believe in everything they says... (plus they are kind of an anti Sony shop, which I don't know why).