Well, count me in too!
I like their fair way of doing business, as well as their great customer service, although to be fair their prices are not the best (then again, like lenses, you get what you pay for...)
When I was new to dSLR, I walked into their store and asked if they had a Sony dSLR cos it seemed like the best bang for the buck. To my horror (then), one of the staff flat out said that they don't recommend nor sell Sony dSLRs cos of blah and blah...
Thanks to them, I wisely reconsidered and am glad for that decision...
So yeah, in short... count me in!