FStoppers Is It Time to Shift Your Focus From Your Skill to Your Soil?


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As artists, we tend to channel our time and energy into becoming better at our craft. We learn more complex lighting setups, take advanced classes in retouching, buy the latest “must-have” gadgets, and try to bring it all together to improve our skills. We do it all because we have a fundamental belief that, “If I am the best, I will be the most successful”. Have you ever found yourself doing that, pouring months, and sometimes years into ameliorating your craft, but you still have not seen the corresponding financial or opportunity growth you expected?

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