PetaPixel Insta360 Under Fire: What the Company Did to Lose Trust and How It Hopes to Win it Back


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A smartphone displaying a photo of a smiling couple is engulfed in dramatic flames, illustrating a concept of data loss or damage.

Insta360 has been having a tough go of it lately on the public relations front. While the company undoubtedly hoped it would be basking in the afterglow of a successful X4 release, it has instead been mired in controversy concerning its interactions with content creators.

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