PetaPixel How Apple Filmed its Flashy MacBook Neo Video Using Handmade Props


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A collage showing flexible screens, glowing strips being stretched, colorful stretchy materials, 3D models of discs, and fingers interacting with touch surfaces. The images highlight innovative, tactile technology and user interaction.

When Apple unveiled its new low-cost MacBook Neo laptop in early March, it did so with the flashy launch video seen above. While some of it is CGI, much of it has very practical roots, as Apple revealed today in a new behind-the-scenes video.

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