I believe theres 2 ways to do colour balance. Correct me if im wrong.
1) Perform Custom WB from camera itself by shooting at grey card (or similar devices). Hence, the camera will do the white balance. Upon loading the pictures into PC, the white balance will already be corrected and you'll mainly need to do some toning ( exposure, etc etc)
2) Just shoot the scene with the grey card it in once. then proceed with your shooting without the grey card unless theres change in lighting. For this method, white balance can be done in PS or LR am i right. But must it be shot in RAW? or Jpeg will do fine?
Are there any other ways im not aware of?
Also, what do you guys think of WhiBal neutral reference card?
http://www.pictureflow.com/products/whibal/index.html
The description seems very good..