One of the articles on Internet.
Update 4.27.2021: Here we go, looks like a new Olympus camera is imminent (Digital Camera World). Update: A potential strategic twist when it comes to
www.starkinsider.com
Other news on Internet is that OMDS is likely to continue using the Olympus brand for longer than expected.
This is wise.
OMDS brand embossed on a camera or lens does not have any brand value (yet).
Consumers are likely to reject it.
The Olympus brand has more brand recognition.
If suddenly OMDS brand is issued, it can affect the sales of existing Olympus branded cameras / lenses retailed in the shops.
Because that would signal the decline /end of Olympus branded cameras. Buyers will stay away.
OMDS sticking to MFT may be what the interviewed staff have to say (otherwise they get scolded, condemned or fired).
If MFT has failed for years from 2008 to 2020; then how does continuing with a Failed Strategy in 2021 give success to OMDS?
It won't.
If the intention is to purposely make OMDS fail, so that parent company JIP has justification to tear it apart after 1 year, then the adherence to MFT makes sense.
If OMDS goes into collaboration with ONE mobile phone manufacturer, it opens a new route.
But mobile phone is not a core skill of OMDS.
There are many mobile phone brands, that have their own in-house lens supply or licensing arrangements.
Huawei has Leica licensed lenses.
The old Nokia phones used to have Carl Zeiss licensed lenses.
Panasonic is delaying GH6 launch. While concentrating on full frame models.