PetaPixel Fujifilm Doesn’t Always Win on Spec, But Doesn’t Have to When It Slays Style


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A person wearing a denim jacket has a Fujifilm XT20 camera hanging around their neck. The camera is silver and black with a lens attached, and it is secured by a brown strap. The background is blurred, focusing attention on the camera and the jacket.

Following in the wake of Fujifilm's massive week of announcements, I've noticed a trend in the commentary online that basically boils down to this: "Why would I pay that much for an X-T5 lite?" These same people seem almost angry that the X-T50 appears to be selling well.

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