PetaPixel Fujifilm’s Market Share in Japan Soars Thanks to the Instax Mini Evo


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Fujifilm Market Share Explodes thanks to Instax Mini Evo

New data released by major Japanese retailer BCN+R shows that Fujifilm saw massive growth in market share in December 2021 thanks to the wild success of the Instax Mini Evo. It was so popular, Fujifilm surpassed Sony in overall market share.

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