PetaPixel Fujifilm’s Camera Profits Soar on the Backs of Instax and the X100 Series


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A man focuses intently while taking a close-up photograph of pink flowers using a vintage-style camera, with blurred buildings in the background.

Fujifilm published its financial report from April 2023 to March 2024 and its professional imaging division saw a huge leap in revenue: it earned 172.1 billion yen (about $1.1 billion), which is up 20% year over year, thanks in no small part to the X100 series and the continued growth of Instax.

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