In the link above you can see a quick rolling shutter test I did at the Sony booth. Please correct me if I’m wrong, but unless I’m shooting trees or rocks I can’t imagine getting away with this jello effect on my productions.
I know this is a pre-production camera and maybe there is some way to help fix this before production but I find these results unacceptable. I just don't get it. Sony is so close on all fronts to making the perfect camera. From the NEX 5 on they have made absolutely beautiful and feature rich mirrorless cameras that would be perfect for intimate video work but model to model these cameras have been plagued with bad compression and terrible rolling shutter.
http://andrewwonder.com/blog/entry/jello-shots-sony-a7s