But if you wanna cool factor, I guess it's good. The Night frame and Night shot along with the EVF adds to the cool factor (personally, I find it odd to shoot with the LCD unless I'm using a tripod with cable release). And....... It's a Sony.
P/s: Sony appears to appeal to a lot of consumers. At the culture fair in my school last weekend, I saw 3 sony cameras, one F707 from my school, And FD88 which I managed to get my hands on for a while to help the school with some shots and another camera I don't recognise. I'm the lone freak with a Minolta and a big flash, which someone mistaken as a film camera. Another guy(hired photographer) was using a Eos-1 SLR... *Drool*
Pp/s: I personally feel that a manual zoom is easier to manipulate compared to those slide switch on many sony camera. Dun know about 707's rocker though