Lifestyle and lomantik osos nid careful wadrobe and accessories, location, angles and hair and MU planning and execution. Also cos hoot on location, lighting technicalities osos plays an important part.
Try telling that to some GWCs and XMMs or even hoot organisers and they will look at you as if you're MAD. It's just too much work for them. They just wanna have fun and pretend to be fashion photographers and models.
Which explains the never-ending stream of CMI works.