Question: Being in 2006, is there any change in your 35mm full frame camera strategy?
Answer: “It has not changed at the present time.”
Question: What’s the biggest obstacles to Nikon in manufacturing and selling a full frame camera?
Answer: “In making the full frame sensor camera, nothing can be considered as obstable. In the first place, the current situation is that the picture quality of the DX camera can already sufficiently produce a satisfying photograph. So, what’s the meaning of such a big sensor? Of course, there is also a price problem. We cannot put out an outrageously priced camera simply because we want to have better function on the camera.”
Question: But, isn’t it true that the Canon 5D product is actually quite successful?
Answer: “Certainly, there is a product like 5D out there. However, a camera is not only about the sensor, the product has to be considered with a combination of various elements. We have cost balance the various components of the camera, based on our judgement, there is no necessity to sell a camera with full frame sensor. Of course, there is also a view that the area which cannot be covered with the DX can be covered with a full frame sensor. We do not deny this view, but we’re not certain if it is actually true that the area that cannot be covered by the DX can truely be satisfied by a full frame sensor.”
