It's not a technical magazine that teaches you step by step techniques and skills. It gives a brief introduction to various kinds of photography, like food (in winter edition). I would say it's a friendly guide for beginners in various fields and the quality of print is excellent for a magazine below $10. Pictures are printed big and nice.
Therefore to me it's a magazine nice to flip through and look at the pictures hopefully to find inspiration. But if I want to learn some new skills then it's not the one I would choose.
Not to forget, it's a magazine to pursuade people why Canon's basic products are good.