PetaPixel Apple Explains What the iPhone Can and Can’t Do – and Why


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Apple iPhone 15 Pro

Apple rides a delicate line with its iPhone camera system. On the one hand, it wants to keep it as simple as possible to keep photographers "in the moment." On the other hand, creators keep demanding more of the system. Two of Apple's executives sit down with PetaPixel and explain how they navigate these two seemingly disparate goals.

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