don't get so fixated about following the so call "Market Rate",
how do you know whether can you survive by following the market rate?
don't forget when the supply is more than demand, the buyers can manipulate the price easily,
So what if the market rate is way below your operating cost, what are you going to do about it?
you have to work out your own cost, set your own price, follow this as guideline,
https://nppa.org/calculator
so if you need to shoot 50 weddings a year at $1500 each assignments in order to break even,
but you only can get 40 weddings a year, you will lose $15000 on the expecting sale.
if you plan to charge $750.00, you will need more than 100 weddings in order to break even, cos each time you show up at a wedding, there is additional expenses, and you need more time to work on each weddings as well.
what if you only able to get 60 weddings to shoot this year, you will lose $30000 on the expecting sale, not to mention you incur more expenses and man hours by shooting 20 more weddings.
photographers will have price their rate right in order to sustain their business,
the strategy of price low to sell more is not suitable for us, we are selling services, not goods,
and we are not machine, we only have limited working hours, limited energy, limited resource.
there is no better way to kill yourself by pricing yourself cheap.