PetaPixel Adobe Says AI is the ‘New Digital Camera’


Close-up of the adobe logo with a stylized a in orange above the word adobe in white, affixed to a textured dark gray wall.

Generative AI is changing how people create and business is done, which has far-reaching impacts. Photography is no stranger to technological revolutions and has thus far always survived. However, the coming storm of AI feels different to many, including Adobe, a company that has been involved with digital imaging since its earliest days.

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