PetaPixel YouTube’s New Content Credentials Point Toward a More Transparent Future for Video Content


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YouTube logo with a red play button next to the word YouTube on a dark background featuring red squares. Below, there is the C2PA logo, which includes an abstract robot design and the text C2PA.

While the Content Authenticity Initiative (CAI) has made significant progress in recent years with Content Credentials and C2PA standards for still images, video has remained a slightly more challenging beast. However, YouTube, the largest video platform in the world, is now utilizing the C2PA standard to attach helpful information for some videos on YouTube.

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