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In 2025, Pentax is no longer shaping the mainstream camera conversation. Canon, Nikon, Sony, and Fujifilm dominate the industry’s attention, while Olympus has reinvented itself as OM System and Panasonic has carved a strong reputation with its video-centric shooters. Pentax, meanwhile, has taken a quieter path. Instead of chasing trends, it has remained stubbornly dedicated to DSLRs, releasing incremental updates while others pour resources into mirrorless innovation. To outsiders, it looks like Pentax is stuck in the past. To insiders, that refusal to change is the very reason they remain loyal.
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