I've got really high hopes for this camera, especially considering it's around the same price point as the HVX is (i think i remember seeing a HVX going at around this price range, with some accessories included). It's got the Sony CineAlta branding, so it should produce some stunning images - however thus far I don't have much faith in sony with regards to the prosumer camera market. I personally find the sony cameras to look more 'sharp' and 'video-ish'. Hopefully this'll change my mine...