PetaPixel We Are Post ISO Now


A coastal scene at sunset with calm water, rocky shore, and trees on islands. The left half is clear and vibrant, while the right half is grainy and noisy, showing a difference in image quality.

A camera's native ISO range used to be a huge deal and was an integral part of how companies advertised their latest and greatest cameras. However, these days, companies sometimes don't mention ISO at all, relegating it to side, separate detailed spec sheets.

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