PetaPixel The Nikon Tour Highlights Big Changes, and I’m Here For It


A yellow Nikon-branded SUV with flames on its roof is parked at night. Next to it, a woman and a man in a bright yellow shirt examine a camera together outdoors during the day.

It’s no secret that things are changing in the camera and imaging space. As technology advances and the old guard passes the torch to the new, we’ve seen the digital camera evolve from a work instrument only accessible to industry professionals to a creative tool that even those of modest means can access.

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