PetaPixel The Hasselblad X2D II 100C Is Having Unprecedented Success in Japan


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A person holding a Hasselblad camera with both hands against a dark background, with the camera lens and controls clearly visible.

While it is not surprising that the Fujifilm X-E5, X half, and X-M5 were the three best-selling new cameras at major Japanese retailer Map Camera in August, it is very surprising that the luxurious medium format Hasselblad X2D II 100C cracked the top 10.

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