PetaPixel The First Mainstream Manufacturer to Put AI in a Camera Will Regret It


A person holds a camera, aiming at a forest fire. The background shows burning trees and orange flames, but the camera screen displays a blurred image of bright, glowing star shapes instead of the fire.

AI will come to a mainstream camera; it's only a matter of time. Somewhere, in some boardroom, the case is being made right now to inject some level of AI -- most likely generative -- into the tool of photography, and the first brand to do it will be the last. And they will regret it.

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