PetaPixel Sigma Doubles Down On its Rich Japanese Heritage With New Branding and Art Project Initiative


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The image shows the word SIGMA in bold, black uppercase letters next to a circle enclosing the Greek letter Sigma (Σ) on a white background.

Alongside a pair of new lenses and the "radically simple" BF camera, the 63-year-old Sigma Corporation unveiled a new visual identity and art projects initiative.

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