Olympus / Panasonic announce Micro Four Thirds


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LOL, marketing 101.

That's why you pay advertising dollars to get the message across! :bsmilie:
will work on that when got time :bsmilie:
Maybe u tikam tikam tio one leh? :bsmilie:
will now focus tikam skills on 4D so that have money for marketing... :D

but in any case, Photokina's around the corner, and the run-up to it will see the announcements coming round, so if there are new products they would probably be announced sooner rather than later... :)
 

Got it from dpreview's Olympus SLR Talk forum.

Translation of interview with Ogawa Haruo about M4/3 (part I)

Translation of interview with Ogawa Haruo about M4/3 (part II)

Information and consolation...

(Quick translation of interview with Ogawa Haruo, originally published in Japanese by DC Watch; the translator takes no responsibility for the accuracy of this translation)

(Original: http://dc.watch.impress.co.jp/cda/dslr/2008/08/11/9015.html)


Last week, Olympus and Panasonic announced “Micro Four Thirds” as “an extension of the Four Thirds Standard.” By reducing the flange-back distance to 1/2 that of previous standard, and reducing the mount diameter by 6mm, it represents a branch out from the Four Thirds standard (which is being continued as before), that makes it possible to reduce the size of camera and exchangeable lenses.

We spoke to the head of Olympus Imaging’s SLR division, Ogawa Haruo (interviewer is Honda Masakazu).
■ The Four Thirds Ideal does not change with Micro Four Thirds

Before entering the main theme of our interview, Mr. Ogawa said he wanted to appeal once more to the strengths of the Four Thirds standard. “We’ve heard rumors that ‘this announcement means Olympus is going to abandon 4/3.’ But we are already scheduling to announce multiple 4/3 bodies within this year, and we have absolutely no intention of abandoning the 4/3 standard. So here, I first of all want people to stop thinking that the announcement of Micro 4/3 (hereinafter M4/3 ) means that 4/3 fans have been betrayed.”

Mr. Ogawa was originally a technician and spent 20 years occupied in research. During his time in the labs, around 1996 research was progressing quite nearby regarding the issue of “the optimum SLR system for digital cameras.”

“During the film era with manual-focus cameras, we at one time abandoned the OM mount and withdrew from the world of SLRs. So we thought, if we didn’t consider the past, and started out from zero, what kind of design would produce the ultimate balance of high image quality (equivalent to the 35mm SLR system) and portability? It was in response to that question that the 4/3 system was born.”

Ogawa contined with conviction, “At that point back in 1996, we were already thinking that lenses needed a minimum MFT of around 200 lines—that’s about five times the resolution necessary for film lenses, which were okay with 50. Naturally, there were also issues about light falloff at the edges, degradation of resolution, moire, and false color [CA, etc.]. We said, wow, that’s a tall order. Conventional thinking and common sense won’t be enough here. 4/3 was announced in September, 2003, but that kind of step-by-step research lay in the background to that announcement. In short, 4/3 was our answer to the question of what kind of format would be optimum for producing sufficient resolution while preserving portability, so we’re not about to throw that out and redefine another format.”

He added, “I want to say something about the issue of telecentricity. It’s often said that the reason for seeking telecentricity is because ‘light won’t reach the bottom of “deep wells” if it doesn’t enter at the perpendicular. But in fact, there are a lot of other issues involved. Will (the sensor) resolve all the way to the borders? Can you aggressively create the images you want? For example, the depiction of the deep sky color sometimes called ‘Olympus blue.’ We can achieve that kind of color because we are bring the ideal light to the sensor.”

We often hear the knee-jerk response that “image quality is bad because the sensor is small,” but excellent images cannot be produced except by excellent imaging produced by excellent lenses. Lots of manufacturers are heading toward 35mm full-frame sensors, but they have to be facing considerable issues, such as light falloff at the peripheries, MTF degradation, and chromatic aberration.

“Needless to say, if you produced lenses for full-sized sensors that were 4x the size of 4/3 lenses, you could produce the same image results with full-sized sensors. And there are opinions to the effect that some of the shortcomings of lenses can be made up for by electronic means. But at Olympus we didn’t want to digitalize the SLR by such short-sighted tactics.”

■ Liveview—a pivotal role in the standard

DCW: A lot of people, myself included, have said to Olympus that we’d like “another 4/3”—one that made greater use of the compact size of the sensor and allowed a shorter back-focus distance [note: “back focus” here means the distance from the rear-most lens surface to the imaging (sensor) surface; according to Wikipedia Japan, it’s often confused with “flange-back” distance, but they’re not the same] and utilized EVF or liveview, or a rangefinder. It’s likely that those kinds of opinions were heard within Olympus as well, so how long have you been working to cook up the M4/3 standard?

OGAWA: First of all, it was necessary for us to produce high-performance bodies that would satisfy 4/3 fans. In addition, we introduced bodies with IS and smaller bodies that made greater use of the compact sensor size, in that way producng a general lineup of models for the 4/3 system. Only then could we set our hand to the M4/3 system.

“But producing a concept and actually bringing it to market are two completely different things. Even with the issue of shortening retro focus, we made sure that the new standard would support the stock of previous 4/3 lenses. Then again, by shortening the back-focus distance, it was necessary to eliminate the mirror box, so it was important to consider the timing when substitute products with fully practical performance [I assume he means EVF, etc.] would be available.

DCW: This time the announcement was a joint announcement with Panasonic, but what new was produced in your joint talks?

OGAWA: M4/3 was something that was brought to fruition jointly with Panasonic. Panasonic has been in the 4/3 camp since 2003, but even back then this kind of talk was being banded about. Both of us were asking, “Will a real camera come out of this?” and “Can we make optimum use of 4/3?”—and from those talks the M4/3 was born.

To predicate a system on the removal of the mirror box is much easier to say than to accomplish in fact. First of all, things like liveview and EVF have to be able to function practically or the system is useless. And since it was necessary to make autofocus of the contrast detection type, it was necessary to proceed jointly on the development of the LiveMOS sensor. But 4/3 had implied that kind of development from the beginning. That’s why we already had it in our minds to support lenses for contrast AF by updating the firmware.

DCW: In your press release materials you use two different expressions, “digital single-lens system” and “digital single-lens reflex system,” but is this because with the flange-back of only 20mm it makes the “reflex” an impossiblity? Based on size calculations alone, it would seem that if you eliminated the dust removal device, it would be barely possible to introduce a swinging mechanism…..”

OGAWA: It’s probably impossible to put in a mirror under the present [M4/3] standards. I wouldn’t say “absolutely” but the dust reduction system (even though it’s not actually included as a part of the standard) is implictly understood to be there. Further, although the flange-back is said to be about 1/2 the previous value, thus around 20mm, the precise measurements differ. That’s because the mechanical dimensions are not made public to parties outside the 4/3 consortium.”
■ Shooting styles with high degree of freedom

DCW: I wonder how much more compact a system M4/3 can be compared to the current 4/3 standard. For example, in the conventional, standard zoom range?

OGAWA: The Four Thirds standard utilized a long back-focus distance in order to enhance the telecentricity in all focal lengths, from ultra-wide to ultra-telephoto. Also, an essential benefit of the FourThirds system is that it makes it possible to reduce the size of telephoto lenses. But wide-angle lenses unfortunately have to be made larger. However, there was the potential that advances in lens technology would make it possible to solve that issue.”

“In fact, the ZD ED 9-18mm f4-5.6 lens announced just recently would have been unthinkable before. It was only because it became possible to mass-produce an aspherical lens with enormous variable ratio that it was possible to make it a compact lens without sacrificing image quality.”

“The question of ‘how small’ just depends on the design—what kind of lens to make it. Compactness is important, of course, but after all, one chooses an interchangeable lens camera because one wants things like defocuisng characteristics (bokeh), the overall way the image comes together, depth of color, and so on. If the lens isn’t good, the image quality won’t be good. More than simply making the lens compact, it’s necessary to ensure that fundamental imaging quality is high on the optical level right out to the edges, and without compensation using digital technology.

DCW: Yes, that’s all very clear, but doesn’t the consumer also want to know, even roughly, what kind of lens system--and body system—it’s going to be?

OGAWA: Both body and lens will be smaller than the (current) FourThirds system. That goes without saying. Also, since the mirror box will be eliminated, the viewfinder can be freely positioned anywhere, so it should be possible to propose shooting styles offering a degree of freedom unattainable before. Of course, this means the potential to develop displays that show shooting information on the EVF and liveview.
 

a cross between the SP570UZ and this would be very nice~
 

Interesting development...

Seems like this could be a potential big step in the movement to a hybrid camera with both the advantages of a compact (being compact) and of a dSLR (interchangable lenses system)...

10cents worth:
If they were to
  • put in an effective EVF or all-condition LCD (which are already appearing),
  • successfully integrate in their flagship technologies (dust removal, image stabilisation),
  • top it off with a excellent image sensor (possible considering both advances in sensors in recent years and in electronics fundamentally), and
  • keep the camera and lens small (personally i think the 420 is already v small)

I don't see why this system would not nearly take over SLR's place in a decade or two (look at what happened to film)

Lets see how this works out
 

For example, the depiction of the deep sky color sometimes called ‘Olympus blue.’ We can achieve that kind of color because we are bring the ideal light to the sensor.”

Although its quite an insight read to how it all began, but somehow i feel its more of marketing then anything else. I do believe the bigger impact comes from the sensor & signal processing, but dun get me wrong, good lenses also will play a part, but not to such extend.

Take a look at the pic below & see how bad the blue looks. Its NOT shot with a ZD lens but with an old E1

Balloon.jpg



i think the colour rendition is great for the entire scene, & nothing really to do with the format whether it is 4/3 or u4/3 or 35mm, or using telecentric lens at all, as how Mr Ogawa puts it. Yes u get less soft corners due to smaller sensor but the whole pic still tells the story very nicely.

In short what does it mean? Your thots? :)
 

That's why I do not understand why C & N users say that there is no gain in size and weight for FT ZD lenses. Look at Canon EF 70-200mm f/2.8L IS USM and ZD ED 50-200mm SWD f/2.8-3.5. The difference in price, size and weight is :bigeyes:

Mind you, EF (L or no L) lenses is designed for 35mm frame and is not designed specifically for APS-C size sensor. :confused:


Actually it doesn't matter if the lens is designed for 4/3, APS-C or 35mm. The front element of the lens needs a certain minimum diameter for aperture for a certain focal length.

So if ZD ED 50-200 have a f2.8 @ 200mm I'm sure the lens would be as big/heavy/costly as the 70-200 f2.8. :devil:
 

I've been following the m43 since it's announcement with interest. but from what I can see, it will sorta lose 1 of the 2 main strength of an SLR system, the AF module. Unless Oly have something up it's sleeves regarding contrast AF, it's unlikely the AF speed would come even close to a SLR.

Hopefully, they have old leica type RF in mind when they design the system, I see this as the closest comparison I know of an interchangeable lens system that don't use reflex system.

Lastly, I hope Oly would release some super fast (at least f/1.4) pancake lens to match this m43.
 

CYRN, as I mentioned in the Panny forum, I strongly believe the primary driver behind m4/3 is Panasonic, which means Leica won't be far behind.

The statement regarding compatibility with the 'M' lenses is cryptic, I don't think PannyOlyLeica are giving the entire game away this early. The m4/3 announcement seems to be a "teaser" to divert some attention away from the upcoming offerings from Nikon and Sony.

And full compatibility with the Leica 'M's would make it a whole different ballgame altogether, not that I can afford that game... :bsmilie:
 

Actually it doesn't matter if the lens is designed for 4/3, APS-C or 35mm. The front element of the lens needs a certain minimum diameter for aperture for a certain focal length.

So if ZD ED 50-200 have a f2.8 @ 200mm I'm sure the lens would be as big/heavy/costly as the 70-200 f2.8. :devil:


Yep, you're right there. A 200/2.8 from any manufacturer would be of similar size and weight, and in all likelihood, price.

It's the sensor size that gives you the additional reach.
 

CYRN, as I mentioned in the Panny forum, I strongly believe the primary driver behind m4/3 is Panasonic, which means Leica won't be far behind.

The statement regarding compatibility with the 'M' lenses is cryptic, I don't think PannyOlyLeica are giving the entire game away this early. The m4/3 announcement seems to be a "teaser" to divert some attention away from the upcoming offerings from Nikon and Sony.

And full compatibility with the Leica 'M's would make it a whole different ballgame altogether, not that I can afford that game... :bsmilie:

Chants "Leica, Toto, Leica, Toto"... in one breath... :sweat:
 

i think the colour rendition is great for the entire scene, & nothing really to do with the format whether it is 4/3 or u4/3 or 35mm, or using telecentric lens at all, as how Mr Ogawa puts it. Yes u get less soft corners due to smaller sensor but the whole pic still tells the story very nicely.

In short what does it mean? Your thots? :)


Well, there is some truth to what Mr Ogawa says, but you need to be shooting the better lenses such as the 11-22 to see the "Oly blue". The 7-14 does it better; the 150/f2 renders droolworthy "Oly blue" as well.

Lenses do play a large part of colour rendition and micro contrast, which is why them Leicas are so expensive. Don't get me wrong, I think the Leicas are overpriced, but you'll be hard-pressed to find better lenses. The Oly SHG lenses would probably be as close as it gets.
 

Yeah bro, that old Leica IIIf of Stel's is poison I tell ya...

Don't even start... realised that I have not even opened my mouth once to borrow it? Or else you will see Voit lenses on a E-420 coming out soon... LOL...

In any case... I am a strong believer of good quality lenses... heck, that is why I am shooting Olympus and using Zuiko Digital lenses!
 

Well, there is some truth to what Mr Ogawa says, but you need to be shooting the better lenses such as the 11-22 to see the "Oly blue". The 7-14 does it better; the 150/f2 renders droolworthy "Oly blue" as well.

here u go, one for the ZD11-22 :)

LRTstation.jpg



i've also tried the ZD 50 & ZD 150 & their colours r very nice but like i said, Mr Ogawa's interview is more marketing.

Looking at how the u4/3 is going to compromise with telecentricity, i juz feel that its no longer any diff from other brands using 35mm lenses or other smaller format lenses w/o telecentric in mind. Then it comes down to colour rendition, which i've shown that with other lenses, the Oly colours doesn't deviate much compare to using ZD.

Making smaller, lighter & more affordable DSLR is of cos very nice but i juz dun quite get where Oly is heading now with all these compromises which were meant to be strengths initially for the 4/3 format.:dunno:
 

Actually it doesn't matter if the lens is designed for 4/3, APS-C or 35mm. The front element of the lens needs a certain minimum diameter for aperture for a certain focal length.

So if ZD ED 50-200 have a f2.8 @ 200mm I'm sure the lens would be as big/heavy/costly as the 70-200 f2.8. :devil:

Think the more similar lens to compare with the 70-200 on 5D wud be the ZD 35-100 on E3. Check out the price & weight & it still puzzles me the rationale behind producing it.
 

1227757617_db44bc6fc6.jpg


One example of "Oly blue" - of course the sky plays a big, big part of this.

It's not often you can get this from Singapore skies though - it's the higher and lower latitudes that get you oodles and oodles of deep deep blue.
 

Think the more similar lens to compare with the 70-200 on 5D wud be the ZD 35-100 on E3. Check out the price & weight & it still puzzles me the rationale behind producing it.

You're comparing equivalent focal lengths here; what CYRN was trying to put across is that a a physical 200/f2.8 for fourthirds will not be much smaller than a 200/f2.8 for 135-format.

The fourthirds 200/f2.8 will be smaller as a smaller image circle is needed, but by not much if telecentricity is to be maintained.

Now, Oly can get away with a 35-100mm/f2 only because the smaller image circle needed. A 135-format f2 zoom will be *huge* as the sensor is twice the dimensional size of a fourthirds sensor, and therefore requiring a much physical lens to cast a sufficiently large image circle - even more so if they want it to be telecentric.

Rationale behind engineering the 35-100/f2? It's because they can, and no other zoom comes even close to matching it. It's a proof of concept lens (as with all the f2 zooms); a little bit of chest-beating to show that it can be done.
 

Chants "Leica, Toto, Leica, Toto"... in one breath... :sweat:

Doesn't work in Japan, as Toto make toilets. :D Unless, of course, there is something else you're trying to convey.

It would really be nice for the four-thirds group to pick up another brand name because of micro four-thirds, and I don't mean Leica.
 

Doesn't work in Japan, as Toto make toilets. :D Unless, of course, there is something else you're trying to convey.

It would really be nice for the four-thirds group to pick up another brand name because of micro four-thirds, and I don't mean Leica.

Toto in Singapore is the name of our lottery... LOL... I know, they make toilets in Japan...
 

Toto in Singapore is the name of our lottery... LOL... I know, they make toilets in Japan...

I was thinking of the dog from Wizard of Oz...I knew that had to be wrong and just ignored it as being a local Singapore thing.
 

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