Hi there. Why not give them a call yourself? Or, better still, just drop by if you can? In my experience, this is the simplest way to 'recce' prices, and takes away a lot of guesswork too.
Btw, dunno if you've checked these out already, but these three web sites are generally considered to be the most authoritative sources for digital camera reviews:
Checked with AP.
They are selling it at $400. (w/o GST)
So I guess this is the cheapest 2MP camera (Branded) ?
Any comment on the battery life since it doesn't have a view finder ?