New codec in JVC's GC-PX10?

[Bamboopictures]

This camcorder can shoot at UHR video at 36Mbps
HD Memory Camera - GC-PX10 - Specifications
What is UHR? Anyone from O'connor here?

 

[DXNMedia]

Ultra High Resolution....just another term to distinguish their bitrate for recording....ultimately, the format is still AVC, H264 based.

 

[Bamboopictures]

Thanks for clarifying. The advert is selling the camera almost as speed cam