Leica Product Launch : M MONOCHROME, APO-SUMMICRON-M 50 mm f/2 ASPH, M9-P Hermès


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The future of black-and-white photography: LEICA M MONOCHROM

Singapore. With the Leica M Monochrom, Leica Camera AG, Solms presents the world’s first digital camera exclusively for full-frame, 35 mm black-and-white photography. Featuring a sensor especially designed for this purpose, it enables photographers to capture images in outstanding black-and-white quality that sets entirely new standards. The latest camera of the Leica M-System therefore continues the successful story of the Leica rangefinder system that has written numerous chapters in the history of innovative photography.

Sunil Kaul, Managing Director of Leica Camera Asia Pacific, said: “We are proud to be introducing the world’s first in black & white digital rangefinder camera. This will be a truly special find for photographers who appreciate the magic of authentic black & white photography with the iconic M-System; delivering the truest shades of black & white which no colour filter can replicate. Black and White photography is becoming popular by the day as photographers continue to be fascinated by that special feeling that can be done only through our handcrafted lenses and camera bodies.”
 

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In the words of Jesko von Oeynhausen, product manager for the M-System at Leica Camera AG, ‘Black-and-white photography is more popular than ever before. Even today, it has lost nothing of its fascination as an expressive medium, not even for younger generations of photographers. This is confirmed by the numerous monochrome images shown by members of the M-Community, with whom we are in constant contact. With the M Monochrom, we now offer, for the first time ever, an opportunity to consistently and authentically explore black-and-white photography with a tool that is unique in the digital world. The camera’s exclusively black-and-white sensor brings an enormous technical benefit that is reflected in the amazing imaging quality it delivers.’

The 18 MP image sensor of the M Monochrom is perfectly matched to the unique properties of the Leica M-System and the superior performance of Leica M-Lenses. As the sensor does not ‘see’ colours, every pixel records true luminance values – as a result, it delivers ‘true’ black-and-white images that are significantly sharper than comparable exposures from a camera with a colour-sensitive sensor.

The classical, iconic design of the Leica M-cameras is carried forward by the Leica M Monochrom. The matt-black finish of the chromed top deck lets the camera appear as an unobtrusive tool. Only an engraved script on the accessory shoe reveals the product name.
The camera features particularly soft leather trim with ideal grip that perfectly complements the camera’s discreet character. The camera package also includes a real-leather carrying strap in premium full-grain cowhide.

To allow precise control of tonal values, the Leica M Monochrom offers a raw data histogram display. The difference from conventional histograms is that it displays original, unprocessed and unmodified raw data. The combination of this with a configurable clipping display allows precise correction or optimisation of exposures.

At the touch of a button, images captured by the M Monochrom can be converted with characteristic toning effects from black-and-white film photography (sepia, cold or selenium toning). All users need to do is save the image in JPEG format and select the desired toning effect – simply and conveniently, and with no need for post-processing.

The M Monochrom is supplied complete with Adobe Photoshop Lightroom, a professional digital workflow solution. The software is available to customers as an online download after product registration. Adobe Photoshop Lightroom offers a wide range of functions for the management, processing and presentation of digital images, for example the creation of simple print layouts, slide shows and photo books. A full-version of Silver Efex Pro 2, the world’s leading black-and-white image processing software, is also included in the package . Silver Efex Pro 2 offers an impressive collection of unique and powerful, darkroom-inspired tools for the creation of high quality black-and-white images.

Silver Efex Pro 2 emulates over 20 different types of black-and-white film to recreate the glory of classical black-and-white film photography. The emulation of each film type is based on the analysis of many rolls of the respective type and guarantees perfect reproduction of the characteristic look of many popular films from ISO 32 to ISO 3200.

For the production of high-quality black-and-white prints, Leica Camera AG also offers a unique service in collaboration with Whitewall. After registering their Leica M Monochrom on the Leica website, customers can have their digital images from the M Monochrom printed on premium-quality baryte paper and order copies from Whitewall by means of a personal link.

From photojournalism and available light photography to discreet, artistically aesthetic, creative compositions – the Leica M Monochrom adapts flexibly to every application and enables the expression of personal photographic style and consciously creative composition. The enormous potential performance of the current M-Lens portfolio, with focal lengths from 16 to 135 mm, is also fully accessible. In line with Leica’s renowned commitment to extreme system compatibility, almost all lenses of the Leica M range built since 1954 can still be used on the M Monochrom.

At the same time, all the characteristic properties of the Leica rangefinder system are also present in the new Leica M Monochrom. This, for instance, also includes the system’s intuitive and discreet handling. Its manual focusing, based on the combined viewfinder and rangefinder concept and aperture priority exposure mode is an aid to photographers rather than placing undesired limitations on their creative freedom. In combination with the monitor display on the back of the camera, the simple menu navigation needs only a few control elements to enable rapid access to the entire range of camera functions. Together with its compact construction, the camera’s almost silent shutter benefits discreet and unobtrusive photography. Photographers can even select the appropriate moment for re-cocking the shutter. Then again, when longer exposure times requiring an extremely steady camera stance are essential, a slight pressure on the shutter release button in ‘soft release’ mode is sufficient.

All functions of the Leica M Monochrom are constructed with extreme robustness and a long working life in mind. Its one-piece, full-metal housing, made from a high-strength magnesium alloy, and its top deck and bottom plate machined from solid brass blanks, provide perfect protection for its precious inner mechanisms. The digital components and shutter assembly of the M Monochrom are similarly constructed with a view to a lifetime of endurance. For photographers, this all adds up to absolute reliability over decades of use.
 



The experienced hands of Leica technicians at the factory in Solms are responsible for the assembly and calibration of M Monochrom bodies and the precise testing of all mechanical and electrical components. Leica Customer Care has decades of experience in been repairs and maintenance and therefore creates a solid foundation for long life and enduring value. Even today, the service department maintains and repairs all M-Cameras built since 1954.

The Leica M-System has played a significant role in the development of the company’s financial situation in recent years. The annual figures have been correspondingly positive since the launch of the Leica M9 in September 2009 and are now registering record revenues.

The Leica M Monochrom in black chrome will be available from August onwards at the Leica Store@Mandarin Gallery and Raffles Hotel Arcade and at selected authorised Leica dealers. Interested buyers should forward their requests to both Leica Stores at mandaringallery@leica-store.sg / raffles@leica-store.sg Limited stocks are available. Terms and conditions apply.
 



LEICA APO-SUMMICRON-M 50 mm f/2 ASPH.

Singapore. Leica Camera AG, Solms, presents a new milestone in the history of lens construction: the Leica APO-Summicron-M 50 mm f/2 ASPH. With their goal of creating a lens that fully exploits the opportunities offered by high-resolution camera systems, the Leica engineers have successfully redefined the limits of what is technically possible. The result is an extremely high-performance lens that sets entirely new standards and currently stands as an exceptional talent amongst the standard lenses of the Leica M portfolio.

This new reference lens achieves the best test results ever seen in the Leica M-Lens programme. The MTF curves of the Leica APO-Summicron-M 50 mm f/2 ASPH. that describe the contrast of fine details and, in turn, the image sharpness, confirm its outstanding performance. Even the finest details are resolved with more than 50% contrast across the entire image field. This previously unattained value confirms the exceptional positioning of this lens. This means that all images captured with the Leica APO-Summicron-M 50 mm f/2 ASPH. in any situation show extreme sharpness and resolution of details from corner to corner of the image. At the same time, the apochromatic correction of the lens minimises chromatic aberration on sharp edges to ensure natural rendition of every detail. In consequence, photographers benefit from the best possible reproduction results at any print size.

The outstanding performance of the Leica APO-Summicron-M 50 mm f/2 ASPH. is founded on the perfect interaction of all its design and construction parameters, from its optical calculation and choice of materials to the sophisticated and elaborate manufacturing and finishing of the lens. Together with more than 150 years of experience in the design and construction of optical instruments, this once again emphasises Leica’s reputation as the manufacturer of the world’s best lenses.

The new design of the Leica APO-Summicron-M 50 mm f/2 ASPH. is based on the optical design of its predecessor that has been on the market since 1979 and is the oldest lens represented in the Leica M portfolio. The classical specifications – 50 mm focal length and a maximum aperture of f2 – offered an ideal starting point for further development. This meant that the lens designers were able to concentrate exclusively on the improvement of imaging quality within these standard specifications.
 

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In its optical design, the Leica APO-Summicron-M 50 mm f/2 ASPH. is oriented on particular features of the Summilux-M 50 mm f/1.4 ASPH. and the Summilux-M 35 mm f/1.4 ASPH. lenses. For instance, the Leica APO-Summicron-M 50 mm f/2 ASPH. also incorporates a floating element. The lens group behind the diaphragm is designed as a floating element that changes its position relative to the front group during focusing. This ensure that the lens achieves outstanding imaging quality throughout its focusing range, including at closer focusing distances.

The realisation of the apochromatic correction of the Leica APO-Summicron-M 50 mm f/2 ASPH. involved the use of specially formulated glasses based on original developments from the former Leitz glass laboratory. The use of such glasses requires great effort and many years of experience. Thanks to the consistent advancement of optical processes, working with these high-quality glasses has been refined to such a fine art that they are integrated in the best possible quality in Leica lenses – as today, in the Leica APO-Summicron-M 50 mm f/2 ASPH.

As a particularly reliable product with enduring value and ‘Made in Germany’, the Leica APO-Summicron-M 50 mm f/2 ASPH. is manufactured from only the best materials and is assembled in an elaborate process completely by hand in Solms. The combination of cutting-edge technologies and painstaking manufacturing procedures guarantees the consistently excellent quality of every single Leica lens.

The Leica APO-Summicron-M 50 mm f/2 ASPH. in black finish will be available from the end of July 2012 at the Leica Store@Mandarin Gallery and Raffles Hotel Arcade and at selected authorised Leica dealers.
 

LEICA M9-P »Edition Hermès« / LEICA M9-P »Edition Hermès« – Série Limitée Jean-Louis Dumas

Singapore. Leica Camera Asia Pacific presents a new limited edition: the Leica M9-P »Edition Hermès«. Following the Leica MP »Edition Hermès« (2003) and the Leica M7 »Edition Hermès« (2009), this is the third in a line of premium special editions of the Leica M-System to be created in collaboration with the renowned Parisian house Hermès.

The Leica M9-P »Edition Hermès« is being offered in a strictly limited edition. The limited numbers, unique product design and premium finishing with numerous extras make this a truly special edition in every respect.

Sunil Kaul, Managing Director of Leica Camera Asia-Pacific said, "We are thrilled to launch the exclusive Hermès edition of the M-System here in Singapore as the first in Southeast Asia. This is truly a special moment where we are able to marry two of the oldest and respected brands in the world into the classic M-System body in a very limited edition for would-be owners, adding that special touch of exclusivity. This limited edition is a celebration of the friendship and collaboration between Leica Camera and Jean-Louis Dumas, the former President of Hermes who passed away in May 2010.”

The highlight of the Leica M9-P »Edition Hermès« is the ‘Veau Swift’ calfskin leather in ‘ocre’ supplied by Hermès for the leathering of the silver-chromed version of the Leica M9-P camera. This extremely fine and supple leather is applied not only to the camera body, but is also used for the shoulder strap included in the set. In addition, the camera sports a special design, created in collaboration with the automotive designer Walter de’Silva.

Various features of the camera body have also been completely restyled – for instance the top deck, the base plate, the shutter speed dial, the multifunction wheel and the shutter release. These distinguish the cameras from the standard version of the Leica M9-P and emphasise the unique status of the limited edition. In addition to a dedicated serial number, each camera also bears one of a series of consecutive limited-edition numbers.

The Leica M9-P »Edition Hermès« is offered in a choice of two different sets, with either one or three lenses. By comparison with their standard versions, the design of all the lenses also reveals numerous differences in the details that ensure a perfect harmonisation of the cameras, their lenses and accessories.

This first of the Leica M9-P »Edition Hermès« sets is available from today, in a worldwide limited edition of 300. In addition to the camera, the set includes a silver-anodised Leica Summilux-M 50 mm f/1.4 ASPH.

 



This will be followed by a very special set, which will be available in June 2012. The Leica M9-P »Edition Hermès« – Série Limitée Jean-Louis Dumas, in a strictly limited edition of only 100 sets, is a celebration of the friendship and collaboration between Jean-Louis Dumas, the former president of Hermès, who died in May 2010, and Leica Camera AG. The camera in this set is accompanied by three lenses: a Leica Summicron-M 28 mm f/ 2 ASPH., a Leica Noctilux-M 50 mm f/0.95 ASPH. and a Leica APO-Summicron-M 90 mm f/ 2 ASPH., all featuring a silver-anodised finish.

This unique collection of photographic equipment finds a fitting home in a hand-finished Hermès camera bag that is available exclusively as a part of this second set. This camera bag is the first Leica camera bag ever to have been created by Hermès, a company world-famous for its manufacturing excellence. As an homage to Jean-Louis Dumas, a Leica photographer, the second set also includes a book with a selection of his pictures. On 190 pages, this photographic work in two volumes shows an entertainingly diverse portfolio of 200 black-and-white images captured by Jean-Louis Dumas with his Leica M camera.

In the case of this Leica M9-P camera in silver-chromed finish, the frame selector lever, the accessory shoe and the Leica script on the top deck have been omitted in favour of its unique design. In all other technical details, the cameras and lenses of the special editions are identical to those of the standard versions.

The Leica M9-P >>Edition Hermès<< is now available. Interested buyers should forward their bookings requests to the Leica Store@Mandarin Gallery and Raffles Hotel Arcade at mandaringallery@leica-store.sg / raffles@leica-store.sg
Limited sets are available. Terms and conditions apply.
 

Also launched were the Leica X2, the Leica V-LUX 40, and the Leica S-ADAPTOR H.

Links to be updated shortly...

In the meantime, here are some shots from the event...


Leica X2... also available in black


Leica Hermès M9P (Set 2, 100 sets)


Leica Hermès M9P (Bag... only 103 made)


Leica M9M & APO Summicron-M


Leica M9M & APO Summicron-M
 

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Leica Camera AG - Photography - X2

Leica X2 - Newly developed 16.1MP APS-C CMOS sensor, Elmarit 24mm f/2.8 ASPH lens, Connection for high resolution EVF

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Leica Camera AG - Photography - V-LUX 40

Leica V-Lux 40 - New 1/2.33" CMOS image sensor, 20x zoom DC Vario-Elmar 4.3-86 mm f/3.3-6.4 ASPH. (24-480 mm equivalent), Full-HD, Integrated GPS

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LEICA Camera AG - LEICA S-Adapter H

Leica S-Adapter H - This adapter allows all the Hasselblad H-system lenses to be mounted on a Leica S2 camera body. All lens functions, such as autofocus, central shutter control and automatic diaphragm are retained
 

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