Leica "DAS WESENTLICHE" in Berlin

[wxwayne]

LEICA - "DAS WESENTLICHE" in Berlin Leica - a legend in the… | Dawn Yang Blog

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[artspraken]

imho, very poor taste in this marketing move...I can understand Leica inviting people like steve huff, eric kim, charlie kirk, or thorsten overgaard.

But dawn yang has as much to do with photography as steven lim or xiaxue... how does dawn yang enhance the PR of Leica?

feels more and more like a bandwagon nowadays

p.s. nvm just call me jealous

 

[virtualme78]

I can see the blog in office but picking keywords from the title like "legend" and "Dawn Yang". I'm like HUH? What has camwhoring got to do with photography or even Leica.

 

[pikapig]

They will take de camera back from her rite?

 

[raytoei]

gaggggggggggggg!!!

 

[DonzM9P]

Who the hell is she ?? Seriously her face was done by plastic surgeon LOL

 

[SilentSeth]

Well it depends on what strategy / goal Leica is trying to achieve... Probably now they're trying to explore new market segments..

( Though I'm not sure whether the market represented by Ms. Yang has deep understanding & passion on photography Well, let's just see. )

 

[monte]

pardon my ignorance but who is Dawn Yang?? if it's a new marketing strategy for Leica (or Leica Asia Pacific) to capture a new market then, they risk irking loyal Leica owners further who may already be disillusioned with their push towards the "luxury" lifestyle segment.... not taking anything away from Leica - they still manufacture the best lens and arguably the best mechanically machined rangefinder bodies but the are lagging in terms of digital technology (although i have to qualify it but admitting that I don't know enough about the technology behind the M Monochrom to comment on that very niche camera). I'm sure the fact that Leica is now controlled by Blackstone (a private equity firm) has some influence on their future (short-term investment) strategy....

what a waste of resources to gain some cheap publicity.... maybe Leica should spend some of that budget on existing Leica fans....

 

[ricohflex]

no idea who is dawn yang

 

[PentiumPC]

Singapore's very own Space cadet..

 

[metalgear]

Well it depends on what strategy / goal Leica is trying to achieve... Probably now they're trying to explore new market segments..

( Though I'm not sure whether the market represented by Ms. Yang has deep understanding & passion on photography Well, let's just see. )

the stylish, rich and non photo buffs has always been a part of modern leica marketing.
why does it surprise you when pricing is part of the business and marketing strategy.

 

[metalgear]

pardon my ignorance but who is Dawn Yang?? if it's a new marketing strategy for Leica (or Leica Asia Pacific) to capture a new market then, they risk irking loyal Leica owners further who may already be disillusioned with their push towards the "luxury" lifestyle segment.... not taking anything away from Leica - they still manufacture the best lens and arguably the best mechanically machined rangefinder bodies but the are lagging in terms of digital technology (although i have to qualify it but admitting that I don't know enough about the technology behind the M Monochrom to comment on that very niche camera). I'm sure the fact that Leica is now controlled by Blackstone (a private equity firm) has some influence on their future (short-term investment) strategy....

what a waste of resources to gain some cheap publicity.... maybe Leica should spend some of that budget on existing Leica fans....

my guess is that there are more dawn yangs than montes in the leica world already!
live and let live... leica markets to two audiences. in fact as a fellow marketer i'd say its a brilliant strategy where the brand leverages and monetizes its core user base. no different from Nike or Adidas.

 

[DonzM9P]

what is there to a marketing strategy....Someone who is a serious photographer or just a serious poser?

 

[Canonised]

we do not know the whole objective and reason so we shouldn't speculate too much. to me, it just "cheapen" the brand by a few notches.

 

[nzw89]

Guys I think you're being a bit tough on her. I mean, who can resist a cute girl with a Leica camera? :bsmilie:

The first thing that came to my mind was super import night lol

 

[Royale With Cheese]

The first thing that came to my mind was super import night lol

erm.... Please dont upgrade it, super import comes with erhem...... bigger assets......

 

[lrrp77]

There is hope ... finally!!!!!!

Leica will probably be inviting ME next!!!!!!!!

Duh...

 

[Canonised]

erm.... Please dont upgrade it, super import comes with erhem...... bigger assets......

You mean, big headlights, big bumpers, high cc, spare tires, ? can bring shaver there or not?

 

[Royale With Cheese]

You mean, big headlights, big bumpers, high cc, spare tires, ? can bring shaver there or not?

haha :angel: