PetaPixel Kodak Apparel Opens Pop Up Store in Hong Kong


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Illustration of a Kodak storefront labeled Kodak Apparel with shirts and film in the window, set on a yellow background. The Kodak logo appears at the top left and above the store. Text reads: You Press the Button, We do the Rest.

Kodak has found success licensing its brand to fashion and technology retailers. Notably the Kodak Charmera, a tiny keychain camera made by Reto, was in demand last year.

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