PetaPixel How Tether Tools’ Custom USB Cable Solved a Huge Tethered Photography Problem


A close-up of a camera mounted on a tripod with an orange USB cable plugged into its side, likely for tethered shooting; the background is blurred.

Tether Tools has long been a key player in the tethered photography community. This specialized but vital niche of the photography market has very specific cable requirements, which, when faced with increasing issues with USB-C PD, forced Tether Tools back to the drawing board. The company developed a brand-new USB-C cable, Optima, to deal with growing USB concerns on modern cameras.

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