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When a medium format camera claims the number one sales position on Japan's Yodobashi Camera rankings and breaks into Map Camera's top 10, it's worth noting. The Hasselblad X2D II 100C achieved exactly that following its August release, securing first place on Yodobashi's rankings in the first half of September 2025 and maintaining a prominent position in the months that followed. The camera also broke into Map Camera's top 10 in August. For a premium medium format system to reach this level of visibility in a competitive market is notable.
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