FStoppers Hasselblad’s 35-100mm E Lens Could Replace a Bag of Primes

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Car photography often comes down to balance: placing a strong subject in a compelling setting. A lens that can handle both the environment and the vehicle in front of it can save you from swapping glass constantly and missing the shot.

Coming to you from Peter Fritz, this detailed video takes a close look at the new Hasselblad XCD 35-100mm f/2.8-4 E lens. Fritz explains why the zoom...

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